In this age of ecological awareness, the health of the planet is a major concern. Knowing that most beauty products are designed in conditions that are highly unsuitable for a healthy environment, more and more women are turning their backs on them, preferring more environmentally-friendly alternatives. This has been the basis of the Clean Beauty movement for some years now. However, there are still very few activists, due to a lack of communication about its existence. To reverse this trend, here are some interesting details about the movement.

A natural beauty concept for safer skin

While no consensus has yet been reached on the official definition of the concept, the literary translation of "Clean beauty" refers to "clean beauty". This classifies it as a movement that promotes naturalness, health and eco-responsibility.

Born in the United States, the concept is the manifestation of a collective awareness of the harmfulness of certain chemical components in traditional beauty products, and of the health and food scandals that have emerged in recent decades. To put an end to these practices, Clean Beauty promotes the use of natural ingredients in the manufacture of cosmetics.

In France, the movement is very active, and its impact can be felt more clearly in legislation. More than 1,300 ingredients are now banned from cosmetics because of their potentially harmful effects on health. In Africa too, changes are perceptible, with many retailers beginning to take an interest in the new trend.

More transparent formulas

Because the concept places particular emphasis on the transparency of the formulas used in beauty products, more and more brands are striving to make their formulas more accessible to consumers. This allows consumers to make informed decisions about which products are suitable for them and which are not. The composition of cosmetics is clearly indicated on the packaging, with an INCI list detailing the ingredients used from the most concentrated to the least concentrated.

Clean Beauty is therefore forcing more and more companies to review their formulas or look for alternatives to replace certain non-ecological ingredients. Some brands are already making changes, using biodegradable or recyclable packaging for their products. Others are clearly committed to using only plants from ecologically responsible crops. Finally, in general, multinational cosmetics companies are developing solutions to further improve the living conditions of the workers behind the design of beauty products.

Finally, Clean Beauty identified a number of superfluous ingredients that could be removed from cosmetic treatments. These are mainly preservatives, texturising agents, molecules that are harmful to health, fragrances, sodium sulphates and mineral oils from the petrochemical industry. As far as the latter are concerned, it is important to point out that the term 'mineral' does not necessarily refer to something healthy and should not mislead consumers as to the harmfulness of these oils.